The Steve Jobs way [electronic resource] : iLeadership for a new generation / Jay Elliot with William L. Simon.

New York, NY : Vanguard Press, c2011.

1 online resource (xiv, 242 p.) : ill.

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In this book the author gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him, and the mystique of his management style, capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. The author worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style, which encompasses four major principles: product, talent, organization, marketing. He shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

Print version: Elliot, Jay. Steve Jobs way. New York, NY : Vanguard Press, c2011

Books / Online

English

January 11, 2012

Includes bibliographical references.

Electronic books.