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Ground wars : personalized communication in political campaigns
Author
Title
Ground wars : personalized communication in political campaigns / Rasmus Kleis Nielsen.
ISBN
9780691153049 (cloth : alk. paper)
0691153043 (cloth : alk. paper)
9780691153056 (pbk. : alk. paper)
0691153051 (pbk. : alk. paper)
Published
Princeton : Princeton University Press, c2012.
Physical Description
viii, 239 p. : ill., map ; 24 cm.
Format
Books
Language
English
Added to Catalog
February 22, 2012
Bibliography
Includes bibliographical references and index.
Contents
Prologue: welcome to the campaigns
Personalized political communication in American campaigns
The ground war enters the twenty-first century
Contacting voters at home
Organizing campaign assemblages
Targeting voters for personal contacts
Always fighting the same ground war?.
Subjects
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