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Marketing today's academic library a bold new approach to communicating with students
Author
Title
Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.
ISBN
0838909841 (alk. paper)
9780838909843
9780838991541 (e-book)
Published
Chicago : American Library Association, 2009.
Physical Description
xv, 171 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
June 26, 2012
Bibliography
Includes bibliographical references and index.
Contents
Do libraries need to advertise?
Defining the user
Student need states
The library as product
Conducting marketing research
Building relationships
Developing brand strategies
Promotional building blocks
Designing messages
Measuring the impact
Putting it all together.
Subjects
Also listed under
ebrary, Inc.
Bookmark As
Citation
