9781461421009

1461421004

An interview with Roy E. Disney

Stories across media. From there to here: the beginnings of interactive stories ; Stories and communicating ; Disney stories ; Life experience, joy of entertainment, love of drawing ; Becoming an animator ; Our story

part 1. From gags to stories. Early animation: gags and situations. Getting into the business of animation ; Laugh-o-grams ; Production and story techniques ; Cracking the market

Synchronizing sound and character. From silent to talkie ; Inventing sound production ; Strategies to build character ; Silly Symphonies - setting animation to music ; Commitment to improvement ; Sound and character

Drawing and color: the language of realism. Pencil tests and overlapping action ; Gags to story ; Introducing color ; The language of color ; Drawing, color, and story

Capturing life in animated film. Creating believable personalities ; The challenge of Snow White ; Multiplane camera ; The Old Mill ; Snow White's success ; Snow White's achievment

part 2. From watching to experiencing across media. Creating the Disney master narrative. Establishing a cultural icon within popular culture ; The Disney master narrative and popular culture: Merchandising, The road show, The original Mickey Mouse Club, Radio? An advertising but not sotry medium for Mickey, Television

Engaging audiences across media. Transmedia ; Comics ; Books ; A little pop-up history ; Disneyland ; The Disneyland stories ; Preliminary story planning ; Mainstreet, U.S.A.

part 3. From interacting to creating and sharing. Animated storybooks and activity centers. Arcade game to story game ; "A story waiting for you to make it happen"-the synergy of story and game technology ; Along came Simba

Going online: a personal theme park. Taking Disney's world online ; A range of engaging activities within a Disney world ; Reaching wider audiences with new forms

Development cycle: games. The Disney Online development process ; Prototyping: a narrative game: Story supports game activities, P.I. Mickey storyboards 1-8, Gameplay ; Edutainment ; Disney edutainment ; Hot shot business ; Purchased games

Development cycle: quality and feedback. Developing a community-based musical activity ; Quality assurance and software testing ; Focus gropus and guest feedback ; New directions

MMORPGs: player-to-player interaction. Initial steps ; Chat Studio: the first Disney virtual community ; Multiplayer Jabber Flash games ; Massive multiplayer online games (MMOGs) ; Toontown Online ; Toontown's backstory ; Becoming a toon ; Safe and friendly socializing ; Collecting and cooperating to save Toontown ; Panda: the little engine that could ; Toontown Online: a work in progress

Virtual online worlds: stories and engagement. Expanding the online theme park ; Gameplay and storyline ; Making the story "their own"

Epilogue. A personal journey with Newton Lee ; Ten years at Disney Online ; A chance meeting with Disney fellow Dr. Alan Kay ; More than a job

Timeline. The beginning ; Establishing Disney ; Television and theme parks ; Digital ; The Internet

Bibliography. Literature ; Web sites ; Online videos

Index.