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02256cam a2200301Ka 4500
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11034893
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20120919132806.0
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120314s2012 caua 001 0 eng d
035
|a
(OCoLC)ocn780144160
040
|a
YDXCP
|c
YDXCP
|d
WIQ
|d
SINLB
|d
OMB
|d
MEAUC
020
|a
0984999302
020
|a
9780984999309
050
1
4
|a
HD62.5
|b
.B53 2012
082
0
4
|a
658.11
|2
23
100
1
|a
Blank, Steven G.
|q
(Steven Gary)
245
1
4
|a
The startup owner's manual.
|n
Vol. 1 :
|b
the step-by-step guide for building a great company /
|c
Steve Blank and Bob Dorf.
246
3
|a
Start up owner's manual
246
3
0
|a
Step-by-step guide for building a great company
260
|a
Pescadero, Calif. :
|b
K&S Ranch, Inc.,
|c
2012.
300
|a
xxix, 571 p. :
|b
ill. ;
|c
25 cm.
500
|a
Includes index.
505
0
|a
Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster: a startup is not a small version of a big company -- The path to the epiphany: the customer development model -- The customer development manifesto -- Step one: Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?" -- Customer discovery, phase three: "Get out of the building" and test the product solution -- Customer discovery, phase four: Verify the business model and pivot or proceed -- Step two: Customer validation : Introduction to costumer validation -- Customer validation, phase one: "Get ready to sell" -- Customer validation, phase two: "Get out of the building and sell!" -- Customer validation, phase three: Develop product and company positioning -- Customer validation, phase four: The toughest question of all: pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.
650
0
|a
New business enterprises.
650
0
|a
Entrepreneurship.
700
1
|a
Dorf, Bob.
901
|a
HD62.5
902
|a
Marx Library
|b
MARX Library >> HD62.5 .B53 2012 (LC)|DELIM|11210749
907
|a
2012-09-26T12:47:14.000Z