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The economics and financing of media companies
Author
Title
The economics and financing of media companies [electronic resource] / Robert G. Picard.
ISBN
9780823249091
0823232565
9780823232567
9780823232574
Edition
2nd ed.
Published
New York : Fordham University Press, 2011. (Baltimore, Md. : Project MUSE, 2012)
Physical Description
1 online resource (ix, 274 p. :) ill. ;
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
Project MUSE - UPCC 2010-2012 Current Complete Collection Bundle.
Project MUSE - UPCC 2011 Current Complete Collection.
Project MUSE - UPCC 2011 Political Science and Policy Studies Collection.
UPCC book collections on Project MUSE.
Format
Books / Online
Language
English
Added to Catalog
September 27, 2012
Bibliography
Includes bibliographical references and index.
Contents
Media firms as economic and business entities
Business models, workflows, and value chains in media firms
Distribution and retail sales of media
Economic forces affecting media
The influence of the general economy on media
Audiences and consumers
Media, advertisers, and advertising
Competition in media markets
Concepts in media financing and financial management
Capital markets and media firms
The development of large media companies
Trade and globalization in media products and services
Indicators of financial and economic health of media firms.
Subjects
Also listed under
Project Muse.
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