Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members
Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members.
ISBN
0803812140.
0803812159 (pbk.) :
Published
New York : Hastings House, c1977.
Physical Description
188 p. : ill. ; 24 cm.
Notes
"The analytical text and case examples were prepared by Albert Stridsberg."