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Business model generation : a handbook for visionaries, game changers, and challengers
Author
Title
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
ISBN
9780470876411 (pbk. : alk. paper)
Published
Hoboken, NJ : Wiley, c2010.
Physical Description
278 p. : ill. (some col.) ; 19 x 24 cm.
Summary
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Format
Books
Language
English
Added to Catalog
March 28, 2013
Bibliography
Includes bibliographical references.
Contents
1: Canvas
Definition of a business model
The 9 building blocks
The business model canvas
2: Patterns
Unbundling business models
The long tail
Multi-sided platforms
FREE as a business model
Open business models
3: Design
Customer insights
Ideation
Visual thinking
Prototyping
Storytelling
Scenarios
4: Strategy
Business model environment
Evaluating business models
Business model perspective on blue ocean strategy
Managing multiple business models
5: Process
Business model design process.
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