Books+ Search Results
Store wars the worldwide battle for mindspace and shelfspace, online and in-store
Author
Title
Store wars [electronic resource] : the worldwide battle for mindspace and shelfspace, online and in-store / Greg Thain and John Bradley.
ISBN
9781118374061
9781118374818 (e-book)
Edition
2nd ed.
Published
Chichester, West Sussex, U.K. : Wiley, 2012.
Physical Description
xiv, 294 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
April 17, 2013
Bibliography
Includes bibliographical references and index.
Contents
Shifting of power in the value chain
Differences between manufacturers and retailers
The fragility of a marketing orientation
Retailers and the marketing concept
The battle for mindspace and shelfspace
The battle for mindspace
The battle for shelfspace
Creating a sustainable retail differential advantage
Private label
Trade marketing
Internationalisation and emerging markets
E-retailing
The new order and its challenges.
Subjects
Also listed under
ebrary, Inc.
Bookmark As
Citation
