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Marketing in the participation age a guide to motivating people to join, share, take part, connect, and engage
Author
Title
Marketing in the participation age [electronic resource] : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.
ISBN
9781118402306 (cloth)
9781118431962 (e-book)
Published
Hoboken, N.J. : Wiley, 2013.
Physical Description
xvii, 205 p.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
April 17, 2013
Bibliography
Includes bibliographical references and index.
Subjects
Also listed under
ebrary, Inc.
Bookmark As
Citation
