Introduction
New problems: web-based phenomena
Old problems: offline phenomena reflected online
History and definition
Book overview
Web impact assessment
Web impact assessment via web mentions
Bespoke web citation indexes
Content analysis
Category choices
Sampling methods
Example
Validity
URL analysis of the spread of results
Web impact reports
Web citation analysis, an information science application
Advanced web impact studies
Summary
Link analysis
Background: link counts as a type of information
Types of webometric link analysis
Link impact assessments
Interpreting the results
Alternative link counting methods
Case study: links to ZigZagMag.com
Content analysis of links
Link relationship mapping
Case studies
Colink relationship mapping
Link impact reports
Large-scale link analysis with multiple site groups
Link differences between sectors, an information science application
Summary
Blog searching
Blog search engines
Date-specific searches
Trend detection
Checking trend detection results
Limitations of blog data
Advanced blog analysis techniques
Summary
Automatic search engine searches: LexiURL searcher
Introduction to LexiURL searcher
LexiURL searcher web impact reports
Web impact reports, classic interface example
LexiURL searcher link impact reports
Link impact reports, classic interface example
LexiURL searcher for network diagrams
Rearranging, saving, and printing network diagrams
Network diagram, classic interface example
Colink network diagrams
LexiURL searcher additional features
Web crawling: SocSciBot
Web crawlers
Overview of SocSciBot
Network diagrams of sets of web sites with SocSciBot
Other uses for web crawls
Search engines and data reliability
Search engine architecture
Duplicate and near-duplicate elimination
Comparing different search engines
Research into search engine results
Modeling the web's link structure
Tracking user actions online
Single-site web analytics and log file analysis
Multiple-site web analytics
Search engine log file analysis
Advanced techniques
Query splitting
Virtual memetics
Web issue analysis
Data mining social network sites
Social network analysis and small worlds
Folksonomy tagging
API programming and mashups
Summary and future directions
Glossary
References.