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Political marketing : strategic 'campaign culture'
Title
Political marketing : strategic 'campaign culture' / edited by Kostas Gouliamos, Antonis Theocharous, Bruce Newman, Stephan Henneberg.
ISBN
9780415844567 (hbk)
0415844568 (hbk)
9780203752869 (ebk)
Publication
New York, NY : Routledge, 2013.
Physical Description
xiii, 325 pages : illustrations ; 24 cm.
Format
Books
Language
English
Added to Catalog
July 12, 2013
Series
Routledge research in political communication ; 10
Bibliography
Includes bibliographical references and index.
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