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Branding the nation : the global business of national identity
Author
Title
Branding the nation : the global business of national identity / Melissa Aronczyk.
ISBN
9780199752164 (hardcover : alk. paper)
0199752168 (hardcover : alk. paper)
9780199752171 (pbk. : alk. paper)
0199752176 (pbk. : alk. paper)
Publication
New York : Oxford University Press, [2013]
Physical Description
xiii, 226 pages ; 25 cm
Format
Books
Language
English
Added to Catalog
October 21, 2013
Bibliography
Includes bibliographical references and index.
Contents
List of illustrations
Acknowledgements
Introduction: there must certainly be some such place
Nation and brand : keywords for the twenty-first century
The new and improved nation : how culture became competitive
Living the brand : the identity strategies of nation branding consultants
Creative tension, normal nation : branding national identity in Poland
From bland to brand : transforming Canadian culture
Trading spaces : the world tour
Conclusion: variable utopias
List of references
Notes
Index.
Subjects
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