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Advances in international marketing Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing
Title
Advances in international marketing [electronic resource] . Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
ISBN
9781781900161
9781781900178
Published
Bingley : Emerald, 2012.
Physical Description
xx, 339 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
April 14, 2014
Series
Advances in international marketing ; v. 23
Bibliography
Includes bibliographical references.
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