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The brand IDEA : managing nonprofit brands with integrity, democracy and affinity
Title
The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel.
ISBN
9781118573303 (e-book)
9781118555835 (hardback)
Edition
First edition.
Publication
San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
Copyright Notice Date
©2014
Physical Description
1 online resource (234 pages)
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Other formats
Print version: Laidler-Kylande, Nathalie, 1965- Brand IDEA. San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]
Format
Books / Online
Language
English
Added to Catalog
April 14, 2014
Bibliography
Includes bibliographical references and index.
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