Books+ Search Results
Workers go shopping in Argentina the rise of popular consumer culture
Author
Title
Workers go shopping in Argentina [electronic resource] : the rise of popular consumer culture / Natalia Milanesio.
ISBN
9780826352415 (cloth alk. paper)
9780826352439 (e-book)
Published
Albuquerque : University of New Mexico, c2013.
Physical Description
xi, 307 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Summary
"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.
Format
Books / Online
Language
English
Added to Catalog
July 08, 2014
Bibliography
Includes bibliographical references and index.
Contents
Industry, wages, and the state: the rise of popular consumer culture
Surveys and campaigns : discovering and reaching the worker-consumer
Commercial culture becomes popular : advertising and the challenges of a changing market
How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
Love in the time of mass consumption
Tales of consumers : memory and working-class material culture
Epilogue : consumer culture today.
Subjects
Also listed under
ebrary, Inc.
Bookmark As
Citation
