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The cycle a practical approach to managing arts organizations
Author
Title
The cycle [electronic resource] : a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan.
ISBN
9781611684001 (cloth : alk. paper)
9781611684780 (e-book)
Published
Waltham, Mass. : Brandeis University Press, 2013.
Physical Description
187 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
October 01, 2014
Contents
Programming: It is all about the art
Programmatic marketing: putting butts in seats
Institutional marketing: image is everything
Building the base: it's all in the family
Assembling a productive board: the head of the family
Generating revenue: earning rent from the cycle
Controlling expenses: not glamorous, but essential
Implementing the cycle: the cycle worksheet
When the cycle breaks
The cycle and strategic planning.
Subjects
Also listed under
ebrary, Inc.
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