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Getting to plan B : breaking through to a better business model
Title
Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar.
ISBN
9781422126691 (hardcover : alk. paper)
1422126692 (hardcover : alk. paper)
Published
Boston, Mass. : Harvard Business Press, c2009.
Physical Description
xiii, 249 p. : ill. ; 24 cm
Format
Books
Language
English
Added to Catalog
December 19, 2014
Bibliography
Includes bibliographical references and index.
Contents
Don't reinvent the wheel, make it better : assembling analogs, antilogs, and leaps of faith to get to plan B
Guiding your flight progress : the power of dashboards
Air, food, and water : your revenue model
Avoiding rocks and hard places : your gross margin model
Trimming the fat : your operating model
Cash is king : your working capital model
It takes money to make money : your investment model
Can you balance a one-legged stool? : multidimensional business models
Getting started on discovering your plan B.
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