Getting to plan B : breaking through to a better business model
MLA
Mullins, John W, and Randy Komisar. Getting to Plan B: Breaking Through to a Better Business Model. Boston, Mass.: Harvard Business Press, 2009
APA, 7th edition
Mullins, J. W, & Komisar, R. (2009). Getting to plan B: breaking through to a better business model. Boston, Mass.: Harvard Business Press
Chicago, 17th edition
Mullins, John W., and Randy Komisar. Getting to plan B: breaking through to a better business model. Boston, Mass.: Harvard Business Press, 2009