Title
Market research & American business, 1935-1965.
Publication
[Marlborough, Wiltshire] : Adam Matthew, [2014]-
Physical Description
1 online resource
Local Notes
Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale's Virtual Private Network (VPN).
Access is available to the Yale community.
Notes
Description based on contents viewed on April 12, 2017; title from website.
Access and use
Access restricted by licensing agreement.
Summary
Collection of proposals, pilot studies, advertisements, reports, memorandums, letters, and supporting material created by Ernest Dichter and the Institute for Motivational Research.
Former titles
American consumer culture <September 5, 2014>
Variant and related titles
Market research and American business, 1935-1965
Format
Databases / Online
Added to Catalog
January 08, 2015
Also listed under
Ernest Dichter International, Institut für Motiv- und Marketingforschung, issuing body.
Adam Matthew Digital (Firm), publisher.