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Pricing in the pharmaceutical industry
Author
Title
Pricing in the pharmaceutical industry [electronic resource] / E.M. (Mick) Kolassa.
Published
London : Henry Stewart Talks, 2009.
Physical Description
1 online resource (1 streaming video file (41 min.) : color, sound).
Local Notes
Access is available to the Yale community.
Notes
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Access and use
Access restricted by licensing agreement.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
April 30, 2015
Series
Pharmaceutical marketing : latest insights, challenges, solutions and trends,
System details note
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Contents
Contents: Understanding how prices are currently set in the global pharmaceutical industry
The importance of developing a pricing strategy, as opposed to simply setting a price
The factors that must be considered when taking pricing actions
The implications of poor pricing decisions.
Publisher's number
1912 Henry Stewart Talks
Subjects (Medical)
Costs and Cost Analysis.
Pharmaceutical Preparations.
Bookmark As
Citation
