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Promotional screen industries
Author
Title
Promotional screen industries / Paul Grainge and Catherine Johnson.
ISBN
9780415831628 (hbk)
0415831628 (hbk)
9780415831666 (pbk)
0415831660 (pbk)
9781315718682 (ebk)
Publication
Abingdon, Oxon ; New York : Routledge, 2015.
Physical Description
x, 226 pages ; 24 cm
Format
Books
Language
English
Added to Catalog
June 03, 2015
Bibliography
Includes bibliographical references and index.
Contents
Pt. 1. The blurring boundaries of promotion and content
On promotional screen content
On the promotional screen industries
Pt. 2. Media promotion
Mobile communication: screen advertising and shareable media
Television: transmedia and second screens
Movies: trailers and the infrastructure of blockbuster marketing
Events and spaces: digital animation and experiential design
Conclusion: Only promotion.
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