Books+ Search Results
Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives
Title
Role of Language and Corporate Communication in Greater China [electronic resource] : From Academic to Practitioner Perspectives / edited by Patrick P.K. Ng, Cindy S.B. Ngai.
ISBN
9783662468814
Publication
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
Physical Description
XIX, 258 p. 23 illus., 16 illus. in color : online resource.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.
Variant and related titles
Springer ebooks.
Other formats
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
June 03, 2015
Contents
Part One: Development of the CC Profession
The Development of the Corporate Communication Profession in Hong Kong
A Review of Corporate Communication Practices and Trends in the US and China
Becoming a Successful Corporate Communication Practitioner in International Business Consultancy
Part Two: Bilingual Practices in Development of the CC Profession
Corporate Communication
Bilingual Practices in Corporate Communication Functions: Verbal Skills in Focus
Communication Styles Embedded in the Bilingual E-messages of Corporate Leaders in Greater China
Translation Strategies in Corporate Communication
Part Three: Corporate Social Responsibility
Communicating Corporate Social Responsibility in Singapore: Towards More Effective Media Relations
The High-hanging Fruit: CSR in the Context of the Chinese Food and Beverage Industry.-Corporate Social Responsibility in a U.S. Context
Part Four: Employee Communications
Distributions of Conflict Potentials Among Western and Chinese Employees in Multinational Corporations in China
Can Internal Communication Drive Business? An overview of its strategic values and practice tips
Media Discourse & Persuasive Communication
Pragmatist, Evangelist, or Sensualist? Emotional Branding on Sina Weibo
Persuasive Communication Skill Development for Corporate Communication Practitioners in Sino-American Contexts.
Subjects
Also listed under
Bookmark As
Citation
