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Managing global customers an integrated approach
Author
Title
Managing global customers [electronic resource] : an integrated approach / George S. Yip, Audrey J.M. Bink.
ISBN
9780191696374 (ebook) :
Published
Oxford : Oxford University Press, 2007.
Physical Description
1 online resource (xiii, 272 p.)
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Summary
Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.
Variant and related titles
Oxford scholarship online.
Other formats
Print version
Format
Books / Online
Language
English
Added to Catalog
September 03, 2015
Bibliography
Includes bibliographical references and index.
Subjects
Also listed under
Oxford University Press.
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Citation
