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Soda politics : taking on big soda (and winning)
Author
Title
Soda politics : taking on big soda (and winning) / Marion Nestle.
ISBN
9780190263430 (hardback : alk. paper)
0190263431 (hardback : alk. paper)
Publication
Oxford [UK] : Oxford University Press, [2015]
Physical Description
xii, 508 pages : illustrations ; 25 cm
Format
Books
Language
English
Added to Catalog
December 15, 2015
Bibliography
Includes bibliographical references (pages 429-483) and index.
Contents
What is soda? Why advocacy is needed
Sodas and health
The soda industry and how it works
Targeting children
Targeting minorities and the poor
"Softball" marketing tactics: recruiting allies, co-opting critics
More "softball" tactics: mitigating environmental damage
"Hardball" tactics: defending turf, attacking critics
Advocacy: soda caps, taxes, and more.
Subjects
Subjects (Medical)
Consumer Advocacy.
Dietary Sucrose - adverse effects.
Food Industry.
Bookmark As
Citation
