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Business model generation a handbook for visionaries, game changers, and challengers
Author
Title
Business model generation [electronic resource] : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
ISBN
9780470901038 (electronic bk.)
0470901039 (electronic bk.)
9780470876411 (pbk. : alk. paper)
0470876417 (pbk. : alk. paper)
Published
Hoboken, NJ : Wiley, c2010.
Physical Description
1 online resource.
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. Available via World Wide Web.
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Other formats
Original
Format
Books / Online
Language
English
Added to Catalog
March 08, 2016
Bibliography
Includes bibliographical references.
Contents
1: Canvas
Definition of a business model
The 9 building blocks
The business model canvas
2: Patterns
Unbundling business models
The long tail
Multi-sided platforms
FREE as a business model
Open business models
3: Design
Customer insights
Ideation
Visual thinking
Prototyping
Storytelling
Scenarios
4: Strategy
Business model environment
Evaluating business models
Business model perspective on blue ocean strategy
Managing multiple business models
5: Process
Business model design process.
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