Business model generation a handbook for visionaries, game changers, and challengers
MLA
Osterwalder, Alexander, Yves Pigneur, and Tim Clark. Business Model Generation: a Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley, 2010
APA, 7th edition
Osterwalder, A., Pigneur, Y., & Clark, T. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley
Chicago, 17th edition
Osterwalder, Alexander., Yves Pigneur, and Tim Clark. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley, 2010