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The rhetoric of soft power public diplomacy in global contexts
Author
Title
The rhetoric of soft power [electronic resource] : public diplomacy in global contexts / Craig Hayden.
ISBN
9780739142585 (cloth : alk. paper)
9780739142592 (pbk.)
9780739142608 (e-book)
Published
Lanham, Md. : Lexington Books, 2012.
Physical Description
vii, 300 p.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
October 03, 2016
Series
Lexington studies in political communication
Bibliography
Includes bibliographical references and index.
Contents
Introduction
Evaluating soft power: toward a comparative framework
Japan: culture, pop culture, and the national brand
Venezuela: Telesur and the artillery of ideas
China: cultivating a global soft power
United States of America: public diplomacy 2.0 and 21st century statecraft
Conclusion.
Also listed under
ebrary, Inc.
Bookmark As
Citation
