Books+ Search Results
BUYographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Author
Title
BUYographics [electronic resource] : How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers / by Matt Carmichael.
ISBN
9781137510273
Publication
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Physical Description
XV, 217 p. : online resource.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
Variant and related titles
Springer eBooks.
Other formats
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
October 06, 2016
Also listed under
SpringerLink (Online service)
Bookmark As
Citation
