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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Title
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.
ISBN
9781785600968
9781785600975 (e-book)
Publication
[Bradford, West Yorkshire, England] : Emerald, [2015]
Copyright Notice Date
©2015
Physical Description
1 online resource (137 pages).
Local Notes
Access is available to the Yale community.
Notes
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Access and use
Access restricted by licensing agreement.
Other formats
Print version: Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research. [Bradford, West Yorkshire, England] : Emerald, c[2015] International Marketing Review ; Volume 32 Number 2
Format
Books / Online
Language
English
Added to Catalog
January 03, 2017
Series
International Marketing Review, Volume 32 Number 2
Bibliography
Includes bibliographical references.
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