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Shaping international public opinion : a model for nation branding and public diplomacy
Title
Shaping international public opinion : a model for nation branding and public diplomacy / Jami A. Fullerton and Alice Kendrick, editors.
ISBN
9781433130298
1433130297
9781433130281
1433130289
9781453918647
Publication
New York : Peter Lang, [2017]
Physical Description
x, 281 pages ; 23 cm
Summary
Bridging nation branding and public diplomacy, this book presents a cohesive framework. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. The book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for a broad audience the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
Format
Books
Language
English
Added to Catalog
March 28, 2017
Bibliography
Includes bibliographical references and index.
Contents
Shaping of International Public Opinion : A Model for Nation Branding and Public Diplomacy / Jami Fullerton & Alice Kendrick
An Historical Overview and Future Directions in the Conceptualization of Country Images / Michael Elasmar & Jacob Groshek
Trust in Nation Branding and Public Diplomacy : Beyond Reputation and Image / Claudia Labarca
The Role of Familiarity in Shaping Country Reputation / Dane Kiambi
A Sample Methodology for Extracting and Interpreting Country Concept from Social Media Users and Content / Jacob Groshek, Lei Guo, Chelsea Cutino & Michael Elasmar
Ferguson, Global Media Narratives and Nation Branding / Ibrahim Abusharif
Movies' Influence on Country Concept / Fang Yang & Bruce Vanden Bergh
Country-of-Origin, Country Image, and Wine / Fang Liu, Jamie Murphy & Jing Li
From "Bottomless Basket" to "Beautiful Bangladesh" : Nation Branding through Tourism and Public Diplomacy/ Imran Hasnat & Elanie Steyn
Impact and Evaluation of International Exchange Programs as Tools of Relational Public Diplomacy / Mallorie Rodak
Factors Shaping US College Students' Concept of China and Willingness to Study in China / Olga Zatepilina-Monacell, Hongwei "Chris" Yang, & Yingqi Wang
The U.S. Secretary of State's Award for Corporate Excellence : An intersection of nation branding, public diplomacy and global corporate social responsibility / Janis Teruggi Page & Lawrence Parnell
A Propaganda Analysis of the Brand USA Tourism Campaign : Government-Sponsored Advertising to International Travelers / Jami Fullerton, Alice Kendrick & Mallorie Rodak.
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