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Consumer Perception of Product Risks and Benefits
Title
Consumer Perception of Product Risks and Benefits [electronic resource] / edited by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke.
ISBN
9783319505305
Publication
Cham : Springer International Publishing : Imprint: Springer, 2017.
Physical Description
XXIV, 596 p. 55 illus., 23 illus. in color : online resource.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. .
Variant and related titles
Springer ebooks.
Other formats
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
April 03, 2017
Contents
Product Risks: Types of Consumer Products
Risks of Consumer Products
Non-clinical Research-Based Product Assessment
Clinical Research-Based Product Assessment
Epidemiological Product Assessment
Individual and Population Risks
Risk Communication
Perception of Product Risks and Benefits: Comprehension of Products and Messages
Perception of Product Risks
Measuring Risk Perception
The Perception Risk Instrument (PRI)
Role of Emotions in Risk Perception
Rational Choice and Bounded Rationality
Temporal Discounting of Future Risks
Cognitive Styles and Personality in Risk Perception
Consumer Values and Product Perception
Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior
Consumer Products and Consumer Behavior
Consumer Resistance: From Anti-consumption to Revenge
Motivation
Marketing and Market Research
Consumer Behavior Research Methods
Use, Abuse and Misuse
Consumer Behavior in Subpopulations
Regulation and Responsibility: Regulatory Prospective for Medicinal Products
Regulations of Consumer Products
Manufacturer Responsibilities
Consumer Responsibilities
Society and Policy Maker's Responsibilities
Consumer Perceptions of Responsibility. .
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