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Film marketing
Author
Title
Film marketing / Finola Kerrigan.
ISBN
9781138013353
1138013358
9781138013360
1138013366
Edition
Second edition.
Publication
Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2017.
Physical Description
xii, 188 pages ; 26 cm
Other formats
Online version: Kerrigan, Finola author. Film marketing. Second edition. Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2017
Format
Books
Language
English
Added to Catalog
June 12, 2017
Bibliography
Includes bibliographical references and index.
Contents
Introduction
The origins and development of the film industry
Market research in the film industry
The film marketing mix
Bringing the consumer in
Traditional film marketing materials
Consumer selection of films
Critical reception
Distribution
Marketing through film
Conclusions.
Subjects
Bookmark As
Citation
