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Time and media markets
Title
Time and media markets [electronic resource] / edited by Alan B. Albarran, Angel Arrese.
ISBN
080584113X (alk. paper)
Published
Mahwah, N.J. : Lawrence Erlbaum, 2003.
Physical Description
xi, 177 p.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
July 28, 2017
Series
LEA's communication series
Bibliography
Includes bibliographical references and indexes.
Contents
Machine generated contents note: 1 Time and Media Markets: An Introduction
Alan B. Albarran and Angel Arrese
2 Media and Representations of Time
Jacques Durand
3 Time as a Niche Dimension: Competition Between the Internet and Television
Daniel G. McDonald andJohn W Dimmick
4 Temporal Aspects of Media Distribution
Robert G. Picard and Mikko Gronlund
5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost
Dan Shaver and Mary Alice Shaver
6 Time Management and CNN strategies (1980-2000)
Mercedes Medina
7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe
David H. Goff
8 Advertising and Internet Usage: A Perspective From Time and Media Planning
Francisco Javier P&eez-Latre
9 Media Markets as Time Markets: The Case of Spain
Alfonso Nieto
10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences
Patricia E Pbalen
11 Time and Media Markets: Summary and Research Agenda
Angel Arrese and Alan B. Albarran
Author Index
Subject Index.
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