Books+ Search Results
The Race Card Campaign Strategy, Implicit Messages, and the Norm of Equality
Author
Title
The Race Card [electronic resource] : Campaign Strategy, Implicit Messages, and the Norm of Equality / Tali Mendelberg.
ISBN
1400889189
9781400889181
0691070709 (acid-free paper)
0691070717 (pbk. : acid-free paper)
9780691070704
Published
Princeton, N.J. : Princeton University Press, c2001. (Baltimore, Md. : Project MUSE, 2015)
Physical Description
1 online resource (xv, 307 p. :) : ill. ;
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
Project MUSE - Archive Complete Supplement VI.
Project MUSE - Archive Global Cultural Studies Supplement VI.
Format
Books / Online
Language
English
Added to Catalog
January 10, 2018
Bibliography
Includes bibliographical references (p. [277]-298) and index.
Contents
A theory of racial appeals
The norm of racial inequality, electoral strategy, and explicit appeals
The norm of racial equality, electoral strategy, and implicit appeals
The political psychology of implicit communication
Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage
The impact of implicit messages
Implicit, explicit, and counter-stereotypical messages : the welfare experiment
Psychological mechanisms : the norms experiment
Implicit communication beyond race : gender, sexual orientation, and ethnicity
Political communication and equality.
Subjects
Also listed under
Project Muse.
Bookmark As
Citation
