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The McDonaldization of society : into the digital age
Author
Title
The McDonaldization of society : into the digital age / George Ritzer.
ISBN
1506348556
9781506348551
Edition
Ninth edition.
Publication
Thousand Oaks, California : SAGE Publications, [2018]
Copyright Notice Date
©2019
Physical Description
xv, 259 pages ; 23 cm
Summary
George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students' eyes to many current issues and shows how McDonaldization's principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption.
Format
Books
Language
English
Added to Catalog
March 19, 2018
Bibliography
Includes bibliographical references (pages 237-244) and index.
Contents
Chapter 1 Introduction
Chapter 2 McDonaldization past and present
Chapter 3 Efficiency and calculability: consumers 1
Chapter 4 Predictability and control: consumers 2
Chapter 5 Efficiency and calculability: McJobs and other McDonaldization occupations 1
Chapter 6 Predictability and control: McJobs and other McDonaldization occupations 2
Chapter 7 The irrationality of rationality: traffic jams on those "happy trails".
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