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Franchising dreams the lure of entrepreneurship in America
Author
Title
Franchising dreams [electronic resource] : the lure of entrepreneurship in America / Peter M. Birkeland.
ISBN
0226051900 (cloth)
9780226051901
9780226051925 (e-book)
Published
Chicago : University of Chicago Press, c2002.
Physical Description
x, 186 p.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Format
Books / Online
Language
English
Added to Catalog
March 28, 2018
Bibliography
Includes bibliographical references and index.
Contents
Franchise fundamentals
King Cleaners
Sign Masters
Star Muffler
Social profile of franchisees
Networks, alliances, and survival
Franchisor uncertainties
Control.
Subjects
Also listed under
ProQuest (Firm)
Bookmark As
Citation
