Contents: 1. Different times and realities: different thinking
2. Knowledge development of business entrepreneurship
3. Knowledge development of social entrepreneurship
4. Knowledge development of marketing
5. Knowledge development of leadership
6. Some methodological cornerstones
7. Entrepreneurial startups
8. Marketing being an independent business entrepreneur
9. Marketing being a business intrapreneur
10. Marketing being a social entrepreneur
11. Summary and conclusions
References
Index.