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Marketing the populist politician : the demotic democrat
Author
Title
Marketing the populist politician : the demotic democrat / Robert Busby.
ISBN
9780230244283
0230244289
1349357014
9781349357017
9781349357017
1282665170
9781282665170
9780230522275
0230522270
Published
Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Physical Description
1 online resource. (ix, 232 pages)
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presented their ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appear to be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.
Variant and related titles
Palgrave political & international studies collection 2009.
Other formats
Print version: Busby, Robert. Marketing the populist politician. Basingstoke [England] ; New York : Palgrave Macmillan, 2009
Format
Books / Online
Language
English
Added to Catalog
April 19, 2018
Bibliography
Includes bibliographical references and index.
Contents
Leadership and Ordinariness
Cloth Coats and Camelot
Thatcher and Major: Marketing a Conservative Identity
Confronting an Elite Identity
New Labour and Tony Blair
Bush, NASCAR Dads and Wal-Mart Moms
Cameron and Brown
Conclusion.
Subjects
Genre/Form
Electronic books.
Also listed under
Palgrave Connect (Online service)
Bookmark As
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