Chapter 1: Banks Today: The Relationship between Financial Services and Technology
Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles
Chapter 3: Products vs. Money Moments
Chapter 4: Let’s Get Real: Anecdotes from FinTech Titans Experiencing Banking Products
Chapter 5: What is Emotional Banking?
Chapter 6: EX: Perspective on Modern Digital Banking
Chapter 7: Banks and Brands
Chapter 8: Changing Culture to Build a Brand
Chapter 9: The “Build a Voice” Program
Chapter 10: Everyone’s a Designer
Chapter 11: The Intrapreneur Warrior's Guide
Chapter 12: The “Keep it Real” Program
Chapter 13: Conclusion.