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Technology entrepreneurship : creating, capturing, and protecting value
Author
Title
Technology entrepreneurship : creating, capturing, and protecting value / Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter.
ISBN
9780080922881
0080922880
9780123745026
0123745020
Published
Burlington, MA : Academic Press, ©2010.
Physical Description
1 online resource (xxvii, 562 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technolog.
Variant and related titles
Elsevier ScienceDirect All Books. OCLC KB.
Other formats
Print version: Duening, Thomas N. Technology entrepreneurship. Burlington, MA : Academic Press, ©2010
Format
Books / Online
Language
English
Added to Catalog
May 17, 2018
Bibliography
Includes bibliographical references and index.
Contents
Fundamentals of business and economics
Legal structure and capital
Intellectual property and contracts
Technology venture strategy and operations
Managing risk and career development.
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