Acknowledgements
Prologue: Ethics & economic rationality: the cordiality horizon; Elsa González-Esteban
Introduction: Towards a cordial economy
Chapter 1. Economic selfishness. The architecture of homo oeconomicus
Chapter 2. Economic theory. The axiomisation of homo oeconomicus
Chapter 3. Economic racionality. The reciprocity paradox
Chapter 4. Reciprocity approaches. The possibility of human cooperation
Chapter 5. Cordial recognition. The communicative and affective link in human
Chapter 6. Cordial reciprocity. The ethical foundation of human cooperation
Chapter 7. Cordial rationality. The language of human cooperation
Chapter 8. Cordial goods. The role of intangibles in the economy
Chapter 9. Cordial economics. The participation of civil society in the economy
Chapter 10. Cordial Big Data. Managing the cordial dimension of the business
Index.