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Pink globalization : Hello Kitty's trek across the Pacific
Author
Title
Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
ISBN
9780822395881
0822395886
9780822353515 (cloth : alk. paper)
0822353512 (cloth : alk. paper)
9780822353638 (pbk. : alk. paper)
0822353636 (pbk. : alk. paper)
Publication
Durham ; London : Duke University Press, 2013.
Physical Description
1 online resource (xiv, 322 pages) : illustrations
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
e-Duke books scholarly collection 2013.
Other formats
Print version: Yano, Christine Reiko. Pink globalization. Durham : Duke University Press, 2013
Format
Books / Online
Language
English
Added to Catalog
August 24, 2018
Bibliography
Includes bibliographical references and index.
Contents
Preface : grabbing the cat by its tail, or how the cat grabbed me
Introduction : kitty-Japan-global
Kitty at home : Kawaii culture and the Kyarakuta business
Marketing global kitty : strategies to sell friendship and "happiness"
Global kitty: here, there, nearly everywhere
Kitty backlash: what's wrong with cute?
Kitty subversions: pink as the new black
Playing with kitty : serious art in surprising places
Japan's cute-cool as global wink
Appendix. Sanrio and Hello Kitty timeline.
Subjects
Genre/Form
Electronic books.
Bookmark As
Citation
