Books+ Search Results
Measuring marketing : the 110+ essential metrics every marketer needs
Author
Title
Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis.
ISBN
9781501515767
9781501507304 (e-book)
9781501507229 (EPUB)
Edition
Third edition.
Publication
Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018.
Copyright Notice Date
©2018
Physical Description
1 online resource (392 pages) : illustrations
Local Notes
Access is available to the Yale community.
Notes
Description based on online resource; title from PDF title page (EBC, viewed February 6, 2018).
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Other formats
Print version: Davis, John A. Measuring marketing : the 110+ essential metrics every marketer needs. Third edition. Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, c2018
Format
Books / Online
Language
English
Added to Catalog
January 07, 2019
Subjects
Bookmark As
Citation
