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Marketing
Title
Marketing [electronic resource (video)] / BBC Worldwide Ltd.
Published
New York, N.Y. : Infobase, [2014], c2014.
Physical Description
1 streaming video file (50 min.) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on November 05, 2014.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.
Variant and related titles
Films on demand.
Other formats
Originally produced: BBC Worldwide Ltd, 2014.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
Secrets of Branding
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
9 & up.
Contents
Digital Age Marketing (1:27)
Advertising Basics (1:23)
Marketing History (2:10)
Coca-Cola Christmas Campaign (1:37)
Internet Marketing (2:13)
Digital Product Placement (1:34)
Marketing Research (2:40)
Re-branding Strategies (2:35)
Packaging Strategies (1:38)
Twinings Marketing Strategy (2:55)
Twinings Re-branding (2:29)
Logo Strategies (2:12)
Philanthropy Marketing Strategy (1:59)
Agnes B Marketing Strategy (5:55)
Agnes B Ethics (2:14)
Zara Marketing Strategy (1:12)
H&M Marketing Strategy (2:08)
Brand Positioning (2:08)
St. Pancras Renaissance Marketing (2:28)
Digital Age Marketing Challenges (1:38)
Marriott Philosophy (4:05)
Credits: Marketing: Secrets of Branding (0:33)
Videorecording number
58807s Infobase
58811 Infobase
Subjects
Genre/Form
Educational films.
Internet videos.
Also listed under
BBC Worldwide Ltd
Films for the Humanities & Sciences (Firm)
Infobase.
Bookmark As
Citation
