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Small Business Successful Sales Copy
Title
Small Business [electronic resource (video)] : Successful Sales Copy / ABC News Productions.
Published
New York, N.Y. : Infobase, [2013], c2011.
Physical Description
1 streaming video file (6 min.) : sd., col.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on August 10, 2013.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Broadcast date: April 7, 2011.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Sales copy is the entrepreneur's chance to win over customers. Due to limited budgets, most small business owners end up writing this themselves instead of using some high-cost advertising firm. This ABC News report gives tips to entrepreneurs on how to write sales copy that will catch the eye of your prospective customers. Andre Taylor, author of You Can Still Win, offers his advice.
Variant and related titles
Successful Sales Copy
Films on demand.
ABC world news tonight (Television program)
Other formats
Originally produced: ABC News Productions, 2011.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
11 & up.
Contents
What Is Sales Copy? (1:27)
Clear Message and Appropriate Audience (0:32)
Solve a Problem (1:37)
Compelling Sales Copy (0:35)
Key Features of Sales Copy (1:57)
Videorecording number
54356 Infobase
Subjects
Genre/Form
Educational films.
Internet videos.
Also listed under
ABC News Productions.
Films for the Humanities & Sciences (Firm)
Infobase.
Bookmark As
Citation
