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A Conversation With Toygun Yilmazer : Conversations with Giants

Title
A Conversation With Toygun Yilmazer : Conversations with Giants / Epsilon.
Publication
[Place of publication not identified] : Epsilon, [2017]
Distribution
New York, N.Y. : Distributed by Infobase, 2018.
Copyright Notice Date
©2017
Physical Description
1 streaming video file (1 video file (30 min., 48 sec)) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Originally released by Epsilon, 2017.
Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018.
Closed-captioned.
Title from distributor's description
Access and use
Access restricted by licensing agreement.
Summary
As chief strategy officer of TBWA\Istanbul, Toygun Yilmazer knows data. He sits down with John to discuss the importance of knowing your consumer, using data insights to elevate the conversation, and using creativity for the good of society.
Variant and related titles
Films on demand.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
Conversations with Giants.
Conversations with Giants
System details note
Streaming video file.
System requirements: FOD playback platform.
Audience
9 - 12, Academic/AP
Contents
Tracking Culture Changes (6:37); Using Data to Understand Customers (3:36); Advertising With a Social Cause (5:11); Multicultural Advertising (3:27); Background and Strategist Role (8:03); Advice for Young People in Advertising (2:44); Credits: A Conversation With Toygun Yilmazer: Conversations with Giants (0:27);
Videorecording number
150885 Infobase
[150852]s Infobase
Genre/Form
Internet videos.
Also listed under
Infobase, film distributor.
Epsilon (Firm)
Citation

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