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Sanofi—Asia Business

Title
Sanofi—Asia Business / Bloomberg .
Publication
[Place of publication not identified] : Bloomberg , [2014]
Distribution
New York, N.Y. : Distributed by Infobase, 2019.
Copyright Notice Date
©2014
Physical Description
1 streaming video file (1 video file (24 min., 25 sec)) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Originally released by Bloomberg , 2014.
Streaming video file encoded with permission for digital streaming by Infobase on March 29, 2019.
Closed-captioned.
Title from distributor's description
Access and use
Access restricted by licensing agreement.
Summary
Christopher Viehbacher, CEO of France's largest drug maker, Sanofi, talks with Bloomberg's Zeb Eckert. He talks about the company's prioritization of China as a market at the same time that the country became more interested in healthcare. Describing the unique healthcare market in China, including rapid expansion of healthcare infrastructure, he sees much opportunity for growth for Sanofi. He also talks about tailoring products for the region, recruitment challenges, and targeting investment carefully.
Variant and related titles
Films on demand.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
Asia Business.
Asia Business
System details note
Streaming video file.
System requirements: FOD playback pltform.
Audience
9 - 12, Academic/AP
Contents
Sanofi (2:12); China's Healthcare Market (4:27); Generic Competition (2:12); Addressing Corruption (1:46); Business Strategy (4:05); Marketing and Sales (2:53); Strategy in Southeast Asia (6:02);
Videorecording number
183928 Infobase
[183919]s Infobase
Genre/Form
Internet videos.
Also listed under
Infobase, film distributor.
Bloomberg (Firm)
Citation

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