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The Wine wars

Title
The Wine wars [electronic resource (video)] / Marathon Film Productions.
Published
New York, N.Y. : Infobase, [2006], c2003.
Physical Description
1 streaming video file (53 min.) : sd., col., digital file.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on Dec. 09, 2006.
Films on Demand is distributed by Infobase for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and the Australian city of Adelaide. The film shows how the strictures of tradition and regulation have held back French producers, while technological innovations, new marketing strategies, and a dramatic rise in consumption have made vineyards around the world lucrative.
Variant and related titles
Films on demand.
Other formats
Originally produced: Marathon Film Productions, 2006
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Contents
Supremacy of French Wines Challenged (6:05)
Rise of New World Wines (2:53)
Economic Model of Success (3:59)
Australian vs. French Wines (4:19)
Wine Branding (1:53)
Marketing Wine in the Supermarket (2:02)
New World Wine Production (7:28)
Wine Enhancements (5:37)
Consumer-Friendly Winegrowers (5:27)
French-Branded Market (2:30)
French Winemaking: Modern vs. Traditional (7:24)
Videorecording number
36438 Infobase
Genre/Form
Educational films.
Internet videos.
Also listed under
Films for the Humanities & Sciences (Firm)
Infobase.
Marathon Film Productions.
Citation

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