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Power of Brands
Title
Power of Brands / BBC Worldwide Limited.
Publication
[Place of publication not identified] : BBC Worldwide Ltd., [2014]
Distribution
New York, N.Y. : Distributed by Infobase, 2014.
Copyright Notice Date
©2014
Physical Description
1 streaming video file (52 min.) : sound, color.
Local Notes
Access is available to the Yale community.
Notes
Encoded with permission for digital streaming by Infobase on November 06, 2014.
Films on Demand is distributed by Infobase for Films for the Humanities and Sciences, Cambridge Educational, Meridian Education, and Shopware.
Originally produced by BBC Worldwide Ltd, 2014.
Closed-captioned.
Title from distributor's description.
Access and use
Access restricted by licensing agreement.
Summary
Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global success.
Variant and related titles
Films on demand.
Format
Images / Online / Video & Film
Language
English
Added to Catalog
May 20, 2019
Series
Secrets of Branding
System details note
Mode of access: Internet.
System requirements: FOD playback platform.
Audience
9 and up.
Contents
Power of Brands: Introduction (1:15)
Quality and Authenticity (3:57)
Corporate Identity (2:30)
Morale Booster (3:14)
Economic and Social Value (3:12)
Everyday Product (3:02)
Power of Packaging (2:08)
Power of Promotion (2:42)
Social Responsibility (3:17)
Disney Branding (2:38)
Disney Origins (2:57)
Disneyland Imagineers (2:58)
Core Brand and Values (2:28)
Social Media Brands (1:30)
Customer Experience (1:32)
Cartier Flagship Store (2:27)
Cartier Marketing and Archives (4:38)
Power of Celebrity (4:30)
Credits: Power of Brands: Secrets of Branding (0:35)
Videorecording number
58807s Infobase
58808 Infobase
Subjects
Genre/Form
Educational films.
Internet videos.
Also listed under
BBC Worldwide Ltd
Infobase.
Bookmark As
Citation
